Content Creation Content Creation Form Step 1 of 4 - The Metadata 25% Who is the author? Chris Johnson Phil Gerbyshak Who gets a byline on this puppy? It's OK for us to ask someone else.What's the main goal of this content? To create an audience. To recruit sales people. To get leads to accept an offer / book a meeting. To build desire amongst our prospects To record a process or cultural artifact? We can (very) occasionally check multiple boxes. What is the KPI of this post? i.e. get 300 views, get 100 subscribers in 3 months, get 5. applicationsWho is the target audience of this post? We're not writing for salespeople (unless we are).What is the intended first medium for this content? Short blog post (300-500 words) Long Blog Post Ultimate guide Blog Post List-Type Post Podcast Video Book Review Software Review What style of content is it? We don't know yet! Educational List: (i.e. top 5 ways to...top 10 CRM plugins) Manifesto / Call To Arms / Rant Confession (The truth about X) Overview/ Introduction of a Theme What is our intended tone? i.e. lighthearded, humourous, bad-ass...outraged?If this is a list, what are some of the list items we're covering?What is the main idea?i.e central theme/ thesis.what is the first supporting point?Subhed.What is the second supporting point?What is the third supporting point?What exceptions exist?We want to be clear if exeptions to our advice exist: i.e. "don't follow up with prospects at their mother's funeral." What is entertaining about this?We want to be as entertaining as possible.What is the "big idea"?Let's swing for the fences. Write big.What is the hope?We want there to be hope with every thing we write.What are the nuts and bolts?Are we giving people enough? What are the images or art?We want to provide any of this that we have.Do you have any citations or links?It's important that a blog post has citations / links.What is the call to action?Apply now?Are there any obvious improvements to this form?We want to continously refine everything.